Transformation Design II – trend steering

Transforming the world is no end in itself. It aims at keeping or raising the ability and number of people to live healthily on this limited surface. This goal can best be obtained when keeping some standards and constraints, which science has turned out for years. The problem with this is, it’s mostly numbers. Numbers are too abstract for most people to grasp and translate to values.
 
Therefore, people who have the knowledge to grasp the numbers can translate these to aforesaid standards and constraints. From them, one can derive a list of things not to do. Environmental Organisations have been doing this for a long time. But because being asked to stop doing things is at least uncomfortable, if not outrageous to most citizens, these methods have yet failed to reach a critical mass.  

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